Leadership

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Leadership

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Aidan Tracey

Aidan has spent the last twenty years growing and leading large agency services businesses. Most recently he has been building and advising agencies that are part of the Tracxtion Hybrid Agency Network.


His CEO experience includes guiding and building sgs&co, a global brand design and packaging services company comprising nearly 4,800 people across 30+ countries. Prior to sgs&co, Aidan led a period of significant growth at Mosaic, helping to create one of the fastest growing experiential, digital, and instore services agencies employing over 10,000 people annually.


Aidan’s career started in consumer-packaged goods, where he held various positions including as the vice president of digital media for North America at Labatt-Interbrew (now ABInBev) and as a brand manager at Procter & Gamble.

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Jeff Rogers

Jeff has close to three decades of experience in the agency services industry. In addition to his work at Tracxtion, he is a founder and President of Salt Experiential Commerce (XC).


Since founding Salt XC in 2019, Jeff has attracted a blue-chip roster of clients and has quickly grown the business to over 250 full time employees. Salt XC is recognized as an emerging leader in connecting brands with consumers in the omnichannel retail landscape.


Prior to Salt XC, Jeff was the Chief Operating Officer of Mosaic North America and President of Mosaic Canada. Jeff helped lead over 1,000 full-time employees, 10,000 part-time employees and over $250 million in revenue.

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Steve Goertz

Steve brings more than 30 years of finance, capital markets and strategic planning experience at a variety consumer and brand focused industries.


Most recently Steve was the Chief Financial Officer of Acreage Holdings Limited, a publicly traded U.S. focused cannabis company, and an operating partner with Bespoke Capital Partners.


Steve has held a number of Chief Financial Officer positions including goeasy Ltd., a TSX-listed consumer finance company. In this role, he helped guide the evolution of the business and successfully transformed the capital structure through a series of equity and debt offerings.


Mr. Goertz also served in various finance and accounting roles at Sobeys, Maple Leaf Foods, and Deloitte.

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